Startup Showcase — H2 Green Steel

H2 Green Steel H2 Green Steel, established in 2020, is constructing a groundbreaking steel plant in Sweden. It aims to substantially reduce carbon emissions by using green hydrogen and renewable energy in steel production. The company’s production process replaces traditional carbon-intensive methods with electrified steps and clean hydrogen, promising to lower CO2 emissions significantly.


Innovative Approach

H2 Green Steel is leveraging AI technology to revolutionize the steelmaking process, blending the physical and digital worlds to create more efficient, sustainable, and safer operations:

  • Data-Driven Decision Making: By integrating machine learning and AI, H2 Green Steel moves away from traditional intuition-based decisions. These technologies enable the processing of complex data in steel production, making operations more efficient and reliable. On this point, when I was studying for my master’s degree and PhD, I also had similar AI application research. We used AI to monitor the temperature of high-temperature incinerators, replacing traditional monitoring based on mechanical instruments or artificial intuition, in order to reduce risks and save the loss of mechanical instruments.
  • Quality Assurance and Operational Efficiency: Digitalization at H2 Green Steel not only improves quality assurance but also impacts the overall operations, roles of engineers, and safety protocols in steel production .
  • Inspirational Models and Cultural Shifts: The company draws inspiration from tech giants like Google and Spotify, aiming to combine the best of big tech and the steel industry. This approach involves building a unique company culture and new workflows, demonstrating the transformative potential of digitalization in industrial settings .
  • Algorithm-Driven Hydrogen Plant Operations: The use of analytics and machine learning to operate their hydrogen plant results in significant cost reductions and efficiency improvements. Predictive algorithms help manage external factors like weather and energy prices, leading to more cost-effective green hydrogen production .
  • Automated Safety and Risk Mitigation: Automation plays a crucial role in enhancing safety at steel production sites. H2 Green Steel plans to fully digitalize and automate hydrogen production and storage, reducing human intervention and traditional safety hazards. Digital tools will be used for proactive problem-solving and risk management, ensuring a safer working environment .


These initiatives reflect H2 Green Steel’s commitment to pioneering a digital-native approach in the steel industry, enhancing efficiency, sustainability, and safety through the application of AI and digital technologies.

Financial Backing and Expansion Plans

With substantial financial support exceeding €3.5 billion, H2 Green Steel is advancing towards producing 2.5 million metric tons of steel by 2026, targeting a 95% reduction in emissions compared to traditional mills. The company plans to increase production to 5 million tons annually by 2030 and is exploring expansion in Europe and North America. From my opinion, H2 Green Steel may considering exploring expansion or introduce their technology to China. According to research at 2021, China takes more than 50% of steel production, which is 1032.8 million tons per year. While the 3rd place–USA only 86 million tons.


Mark Bula, CCO of H2 Green Steel, emphasizes the need to transition from blast furnace steelmaking to more sustainable methods like electric arc furnaces powered by green hydrogen. H2 Green Steel focuses on digitalization strategies to enhance customer experience and efficient hydrogen processing, reflecting the integration of digital and climate technologies. Mark Bula also acknowledges the geopolitical impacts on the steel industry, stressing the importance of long-term planning and sustainable practices amidst market fluctuations.

Challenges and Market Dynamics

The company is mindful of the carbon footprint in material shipping, focusing on sustainable distribution and the broader potential in various industry segments.

The cost of H2 Green Steel’s product is currently higher than traditional steel, but the company anticipates increased demand driven by climate policies and corporate sustainability goals. Europe’s strong demand for green steel, particularly in the automotive sector, positions H2 Green Steel as a significant player in the region’s transition to sustainable industrial practices.


H2 Green Steel represents a groundbreaking shift in industrial manufacturing, embodying a commitment to environmental sustainability without compromising on efficiency or quality. By integrating green hydrogen and renewable energy in its steelmaking process, the company sets a new benchmark for the industry. The blend of digitalization and innovative production techniques not only addresses the urgent need for reduced carbon emissions but also showcases a viable path for other industries to follow. H2 Green Steel’s journey, marked by technological advancement and ecological responsibility, symbolizes a transformative era in manufacturing, offering a promising model for achieving a greener, more sustainable future.

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