THE CHALLENGES

Digital advertising is overrun by middlemen, trackers and fraud

HIGH FEES FOR ADVERTISERS

High fees for Advertisers are caused by long value chain involving a variety of intermediaries with a relatively high share in the markup.

Media buyers can get kickbacks from ad platforms with their client’s money and pocket the difference without anyone ever knowing. These ad rebates hurt advertisers while the middleman profits… billions of dollars a year.

PUBLISHERS ARE POWERLESS

At least 50% of all digital ad revenue is lost in the ad buying ecosystem before it reaches the publishers. Even though they control the audience everyone wants access to, the publishers’ hands are tied.

AD NETWORKS FRAUD

The global cost of ad fraud will reach 50 billion in the next 10 years. Deceptive tactics such as click farms and ad stacking are burning billions in advertisers’ budgets. The middlemen who control the ad buying process are the only ones with the data to audit it. The amount of global advertising revenue wasted on fraudulent traffic, or clicks automatically generated by bots, reached $16.4 billion in 2017, according to a new study commissioned by WPP and cited by Business Insider.

LOW REV-SHARE

Current ad-buying ecosystems take at least 30-60% of revenue generated and some platforms don’t even disclose how much they share with publishers.

THE SOLUTION

A powerful advertising platform CryptoAds Marketplace built on Ethereum.

BLOCKCHAIN TECHNOLOGY

The blockchain allows us to create a more secure ad platform that’s better for both advertisers and publishers.

ANTI-FRAUD

In-house developed multi-level fraud prevention system protects against bot traffic and fraud. In the today’s ad market, even large corporations sometimes can’t prevent fraud, because they can’t guarantee users a public loyalty confirmation. They use cookies, or SDK, but can’t guarantee that this user will stay out of fraud.